We were approached to develop a logo and brand direction for The Grizz—a standout name for a youth team competing in a carded league. From the start, we knew the identity needed to reflect the team’s energy, personality, and drive—without blending into the sea of typical grizzly-themed logos. With full creative freedom, we delivered three bold concepts that captured the spirit of the team. After reviewing mockups on gear and apparel, the team chose a vibrant, non-traditional color palette that brought a fresh, high-impact edge to their image.